How Marketing is the Bridge to the Success in Finding the Next Normal

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth.

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CEOs are faced with many decisions as they work to guide their companies through the changing economic times and downward financial pressures. Their executive team is charged with the responsibilities to manage costs and operate lean and effectively.